SEED is all about discovery. It’s where I learn about your vision and goals, hopes and dreams. I kick off gathering info, getting the ideas flowing, and articulating as we go to ensure we’re on the same page. Then I dive in, learning everything from your unique story to process, production and beyond. I distill this research into a comprehensive blueprint for how to best position your brand.
SOW is where we roll up our sleeves. Using the strategy to inform and direct our design, I brainstorm, explore, sketch, concept, and repeat. Then I outline viable designs – tear apart, rebuild, and finesse the best of the bunch. I collaborate, listen to your feedback, and collaborate some more. Refinement turns to craft as I hone solutions and implement creative and strategic goals.
GROW is where all the elements align and the work pays off. We get into the nitty-gritty, turning ideas into reality from interactive development to production specifications and final deliverables. Once launched, brands become what they’re meant to be. And that’s when you reap the rewards of the process. But I don’t just walk away – I follow-up and continue cultivating the brand as it evolves into the future.